Gucci brand proposes a stunning debut – a perfume designed by Alessandro Michele, Gucci Bloom. Capturing the scent of jasmine, tuberose, and stinging root, which instantly reflects on the virgin nature, the fragrance is presented in a shiny bottle, reminiscent of Italian porcelain, in a dusty pink hue, with the unparalleled Gucci logo. The outer packaging, the box in which the perfume is found, is imprinted with a vintage floral, dark red and white model, a traditional Gucci motif, authenticated by Michele.
Gucci Bamboo last perfume by Gucci appeared a couple of years ago, being an intense but graceful fragrance, respecting the pattern of the brand at that time. Now, however, since Alessandro Michele is in charge of the identity of the fashion company, we expect Gucci Bloom to go on the new line of inspiration with a strong, vibrant Italian vibe.
Gucci Bloom is the result of a creative encounter between Michele and parfurs master Alberto Morillas. Edgar Huber, president of Coty Luxury @ Coty Inc., who owns the Gucci Fragrance License, says Bloom is bringing something completely new to what Gucci has got us accustomed to in terms of flavor, both from an olfactory perspective and from the point of view Aesthetic: “The smell is greatly inspired by the attitude of Michele himself.”
Gucci celebrated the creation of the new fragrance at MoMA PS1, the Long Island City Contemporary Art Institute being transformed for the private event into a wild urban garden lushly lined with roses, peony, jasmine, lemon or glycine, and ancient cages that housed birds exotic. DJ Juliana Huxtable took charge of music, and Goldfrapp held a live concert. The host of the event was, of course, Gucci Creation Director along with the three stars who will promote Gucci Bloom perfume: Dakota Johnson, Petra Collins and Hari Nef.
THE INSTITUTE OF CONTEMPORARY ART BECOMES AN URBAN JUNGLE FOR THE GUCCI BLOOM PARTY
NEW YORK, NY – MAY 02: Goldfrapp performs onstage at the Gucci Bloom, Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Goldfrapp performs onstage at the Gucci Bloom, Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Dakota Johnson attends the Gucci Bloom, Fragrance Launch Event at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Dakota Johnson attends the Gucci Bloom, Fragrance Launch Event at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Artist Cleo Wade attends the Gucci Bloom, Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Craig Barritt/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Model Hari Nef and Odessa Young attend the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Craig Barritt/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Petra Collins, Dakota Johnson, Alessandro Michele and Hari Nef attend the Gucci Bloom, Fragrance Launch Event at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Daniel Lonnstrom and Chloe Wise attends the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Craig Barritt/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Blogger Tamu McPherson and Artist Petra Collins attends the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Craig Barritt/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Gucci Creative Director Alessandro Michele attends the Gucci Bloom, Fragrance Launch Event at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Petra Collins attends the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Hari Nef attends the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Model Hari Nef, Gucci Creative Director Alessandro Michele and Artist Petra Collins attend the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Craig Barritt/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Alison Goldfrapp, of the band Goldfrapp, attends the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Tamu McPherson attends the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Artist Cleo Wade, Singer Soko and Model Hari Nef attend the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Craig Barritt/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Eric Buterbaugh attends the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Jazmin Grimaldi and Model Ian Mellencamp attend the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Laura Love attends the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Chloe Wise attends the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Models Cipriana Quann and TK Quann attend the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Glen Luchford attends the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Odessa Young attends the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: A$AP Rocky and Juliana Huxtable attend the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Lana Del Ray and A$AP Rocky attend the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: A$AP Rocky attends the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Selah Marley attends the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Singer Sean Lennon attends the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Miles McMillan attends the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Singer Lana Del Ray attends the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Singer Soko attends the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Artist Cleo Wade attends the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Cleo Wade attends the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Designer Jiajia Fei attends the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: RJ King attends the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Maggie Rogers attends the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Designer Briana Lance attends the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: India Salvor Menuez attends the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Jonah Reider attends the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Phoebe Collings-James attends the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Carlotta Kohl attends the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Goldfrapp performs onstage at the Gucci Bloom, Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Jamie McCarthy/Getty Images for Gucci)
NEW YORK, NY – MAY 02: Goldfrapp performs onstage at the Gucci Bloom, Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Craig Barritt/Getty Images for Gucci)
courtesy of Getty Images for Gucci
Michele’s muses, a trio symbol of modern women with different personalities, radiate in the videos and images captured by Glen Luchford under Michele’s creative guidance. Perhaps the most important aspect that Gucci Bloom manages to emphasize is that diversity is the one that needs to thrive today, that’s why the scent adds to women all over the world through three authentic muses with features, aspirations and affinities as varied as possible. We are just waiting to test it.
AnaMoldovan, 11 mai 2017 at 7:03
De cand e Alessandro M. creative director tot ce e Gucci imi place de n ori mai mult <3